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When AI Is No Longer Innovative
April 1, 2025
2 weeks ago
Kathleen Melen
Human experience is the real differentiator—and here’s how to make it your advantage. You’ve...
Boutique hotel reception with staff welcoming a guest, symbolizing the benefits of direct bookings over OTAs.
The OTA Trap: How Boutique Hotels Can Take Back Control and Thrive
March 13, 2025
1 month ago
Kathleen Melen
Imagine what’s possible when your marketing works for you—not against you. Instead of paying...
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13 Proven Formulas for Innovation in Business & Marketing
March 11, 2025
1 month ago
Kathleen Melen
Innovation isn’t just about new technology—it’s about rethinking the way we do business....
What to know when hiring a marketing agency
Hiring a Marketing Agency? Here’s What to Consider First
February 3, 2025
2 months ago
Kathleen Melen
Marketing agencies can be a valuable resource for businesses looking to expand their reach,...
Strategies for businesses to stand out in a competitive market in 2025, focusing on personalization, sustainability, technology, employee engagement, and memorable branding.
5 Ways Businesses Can Stand Out in a Competitive Market in 2025
January 28, 2025
2 months ago
Kathleen Melen
Standing out in today’s crowded marketplace can feel like an uphill climb. With rapid technological...
"Optimizing a marketing budget is less about cutting costs and more about amplifying value."
How to Optimize Marketing Budgets with a Fractional Chief Marketing Officer
January 21, 2025
2 months ago
Kathleen Melen
Marketing budgets are a delicate balancing act. Businesses must allocate resources effectively...
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Strategic Planning Frameworks Every Marketing Leader Should Know
December 21, 2024
3 months ago
Kathleen Melen
Key Strategic Planning Frameworks In the ever-evolving world of marketing, strategic...
A Fractional CMO turns marketing challenges into opportunities by combining strategic focus, data-driven insights, and resource optimization.
Case Study: How a Fractional CMO Transformed a Marketing Campaign
November 20, 2024
4 months ago
Kathleen Melen
In the ever-changing world of marketing, businesses often find themselves stuck in a cycle...
“Informed decisions lead to impactful results. Data is not just a tool; it’s the backbone of modern marketing success.”
Data-Driven Decision Making: Why It’s Essential for Marketing Success
October 21, 2024
5 months ago
Kathleen Melen
“Informed decisions lead to impactful results. Data is not just a tool; it’s the backbone...
Climbing Towards Team Success.
Boosting Team Productivity: Lessons from Fractional CMOs
September 19, 2024
6 months ago
Kathleen Melen
Productivity is the backbone of successful marketing teams. As organizations embrace remote...

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